Testimonials
Collect first-party testimonials directly from your clients' customers — no third-party platform needed. Submitters provide their name, rating, message, and optional photo. Testimonials display alongside Google, Facebook, and other reviews in every widget type with a distinct "Verified Testimonial" badge.
Customisable form fields. Smart auto-moderation. Works with the AI Review Assistant. Custom branding. Embeds anywhere.
How testimonial collection works
Enable testimonials on any location, choose the funnel type, and start collecting. Testimonials appear alongside third-party reviews automatically.
Enable testimonials
Activate on any location from the Integration Manager. No external accounts or API keys needed.
Set up the form
Choose the Testimonial funnel type, customise fields, and style the form to match your client's brand.
Collect and display
Share via campaigns, QR codes, embeds, or direct links. Testimonials appear in all widgets with a Verified badge.
Three funnel types
Choose how the feedback form works based on what you're trying to collect.
Stars
The full funnel. Star rating first, then review sites, then optional testimonial form, then thank you.
Best for: collecting both third-party reviews and testimonials.
Review Sites
Skip the rating step. Show connected review platforms straight away, with an optional testimonial form.
Best for: prioritising third-party reviews with testimonial as a bonus.
Testimonial
Go directly to the testimonial collection form. No review sites, no rating step.
Best for: dedicated testimonial collection pages and campaigns.
Customisable form fields
Go beyond name and message. Add phone, title, photo upload, and custom fields. Reorder, rename, and toggle required status on everything.
Default fields
Name: required by default
Email: required by default
Photo: optional, with image preview
Message: required by default
Add custom fields: phone, title, and more
Drag-and-drop reordering
Toggle required / optional on any field
Rename field labels and placeholders
All managed inline in the form builder
Form customisation
Custom heading and description text
Configurable submit button colours
Consent/disclaimer text below the submit button
All design settings from the feedback form builder apply, including background, fonts, colours, and custom CSS.
Pre-fill from campaigns
When linking from email or SMS campaigns, the customer's name and email are pre-filled automatically, which reduces friction and increases completion rates.
AI Review Assistant
When the AI Review Assistant is enabled, customers answer guided questions first. The AI-generated review text is pre-filled into the testimonial form, so they can review it and submit with one click.
Smart moderation
Control which testimonials go public. Auto-hide low-rated ones, require manual approval for everything, or let positive testimonials publish immediately.
Auto-hide by rating
Testimonials below your star rating threshold are hidden automatically. Positive ones go live immediately.
Hide all by default
Every submitted testimonial is held for manual review. Approve them one by one from the reviews dashboard.
Manual moderation
Review and approve or reject any testimonial at any time from the same interface you use for all reviews.
Displays in every widget
Collected testimonials appear alongside Google, Facebook, Yelp, and other reviews in all 12 widget types — grids, sliders, carousels, popups, floating widgets, wall of love, badges, and more.
Verified Testimonial badge
Testimonials display with a distinct badge that differentiates them from third-party review imports. The verification message is customisable per widget.
Custom testimonial logo
Upload a custom logo that appears wherever the testimonial source icon would normally show, including in widgets and emails. SVG and PNG are supported with automatic optimisation.
Collect testimonials from every channel
The testimonial form is part of the feedback form system — so every distribution channel is available.
Email campaign
SMS campaign
QR code
NFC tag
Website embed
Direct link
Zapier / Make / n8n
Fully white-labelled
The collection form, display widgets, and verification badges all appear under your brand. Upload a custom testimonial logo, customise colours and fonts, and remove all platform branding.
Learn more about white-label →Related features
Feedback Forms
The form system that powers testimonial collection, review funnels, and private feedback.
Review Widgets
12 widget types to display testimonials alongside third-party reviews on any website.
AI Review Assistant
AI-guided questions that help customers write better testimonials.
Review Campaigns
Send testimonial requests via email, SMS, or WhatsApp with pre-filled contact details.
See whether EMR fits the way
your agency actually runs.
Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.