Feedback Forms
Fully customizable review funnels that route customers based on their experience. Happy customers go to Google, Facebook, and other review sites. Unhappy customers are captured privately. One form powers every channel: email, SMS, WhatsApp, QR codes, NFC, website embeds, and direct links.
Multiple rating styles. Fully brandable design. Optional AI-assisted review writing. Multi-language support. Built-in analytics.
How the review funnel works
Customers rate their experience, and the form intelligently routes them to the right outcome.
Rate
Customer rates their experience using stars, emojis, thumbs, or numbers
Route
Happy → review sites. Unhappy → private feedback (optional)
Review
Write on Google, Facebook, etc. with optional AI assistance
Track
Every interaction attributed to the source channel
4 rating styles
⭐
Stars
Classic 5-star rating
😀
Emojis
Friendly emoji faces
👍
Thumbs
Simple thumbs up / down
1-5
Numbers
Numeric 1–5 scale
Happy path
Customers who rate above your threshold see connected review platforms with logos and one-click links.
On mobile, tapping a platform opens the native app directly with no browser friction.
With the AI Review Assistant enabled, customers answer a few quick questions and get a ready-to-post review they can copy to any platform.
When only one review platform is connected, customers are taken there automatically.
Or skip review sites entirely and collect testimonials directly through the form.
Unhappy path (optional)
Can be enabled or disabled. When disabled, all customers see review sites regardless of rating.
Private feedback form: Collect name, email, message, and custom fields you define. Submissions are emailed to your team so you can address the issue directly.
External URL redirect: Send unhappy customers to a support page or contact form you already have.
Every piece of feedback is tagged with where it came from, including which QR code, campaign, or channel generated it.
8 entry points. One form.
Customers can reach your feedback form from any channel. Every interaction is tracked and attributed to the original source.
Email campaign
Tracked link inside automated review request emails.
SMS campaign
Tracked link in text message review requests.
Tracked link in WhatsApp review request messages.
QR code scan
Physical QR codes at client locations.
NFC tag tap
Tap-to-review cards and stickers.
Direct link
Shareable URL on your white-label domain.
Website embed
Embed the form directly on any client website.
Automation platforms
6,000+ apps via Zapier, Make, and n8n.
Design that matches any brand
Match the form to any client's brand. Choose a design theme, customize colors, add their logo, and set a custom font.
Classic
Traditional card layout that works everywhere.
Modern
Contemporary design with refined spacing.
Minimal
Clean, stripped-back aesthetic.
Full color control
Customize every color in the form, including background, headings, stars, buttons, links, and feedback elements. One-click reset to defaults when needed.
Need more control? Custom CSS is available for complete design overrides.
Branding
Upload your client's logo
Choose how the header displays: logo + name, name only, or hidden
Set a custom font to match their website
Remove the card shadow for a flatter look
Remove all EMR branding for a fully white-label experience
Multi-language
Create form variants in different languages for each location
Automatically detects the visitor's language and shows the right version
Everything translates, including buttons, prompts, error messages, and the full experience
AI-generated reviews are written in the customer's language
3 form types
Stars: the full funnel. Customer rates, then gets routed to review sites or private feedback.
Review Sites: skip the rating step. Show connected review platforms straight away.
Testimonial: go straight to the review writing experience.
Know what's working
Built-in analytics show which forms, channels, and locations drive the most reviews.
Monthly views
See how many people visited the form each month.
Ratings over time
Track how many ratings your forms collect month over month.
Platform clicks
See which review sites customers actually click through to.
Peak engagement
Find out what time of day customers are most likely to leave reviews.
Rating breakdown
Average rating and star-by-star distribution at a glance.
Source attribution
Know exactly which channel drove each form visit.
Built-in bot filtering keeps your analytics clean and accurate.
Get reviews from every channel
Share the form however your clients' customers prefer. Every method is built into the platform.
Review request
Send email, SMS, or WhatsApp invites directly from the platform.
Automated campaign
Build multi-step follow-up sequences linked to this form.
CSV import
Upload a contact list and send requests in bulk.
QR code
Generate a branded, trackable QR code for this form.
Zapier / Make / n8n
Trigger review requests from 6,000+ apps.
BCC email trigger
BCC a special address on invoices for hands-free collection.
API
Trigger requests programmatically from any system.
Website embed
Drop the form directly onto any client website.
Related features
See whether EMR fits the way
your agency actually runs.
Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.