Facebook is one of the few sources that behaves more like Google than like a standard path-based review platform. That means it is more operationally useful than most secondary review sources.
If a business still gets meaningful recommendation activity on Facebook, it is worth connecting.
How to connect Facebook
Go to `Connect -> Integrations`, click `Facebook`, then click `Sign in with Facebook`. After you grant the requested permissions, search for the page and confirm the connection.
What Facebook supports
| Feature | Supported |
|---|---|
| Sync reviews automatically | Yes |
| Deep linking | Yes |
| Mobile deep linking | Yes |
| Direct reply from dashboard | Yes |
| Auto Respond | Yes |
| AI review response | Yes |
| Feedback form support | Yes |
Deep linking and recommendation logic
Desktop users can be sent to the page review area. On mobile, the deep link can open the Facebook app directly when it is installed.
Facebook no longer uses a classic star system. Recommendations are mapped into rating-style logic inside the dashboard so the platform can still handle reporting and workflows consistently.
- Recommended responses appear as positive review activity
- Do not recommend responses are treated like the low end of the rating spectrum
What to watch for
Most replies work directly from the dashboard, but Facebook has some API limitations around older review types. If a specific reply cannot be posted, the platform should make that visible.
If the connection errors after a password change, permission change, or expired session, re-authenticate the page and the setup should recover cleanly.