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Pricing

Agency pricing. Flat rate.

$99/month for the platform. Unlimited clients, unlimited locations, and every core feature included. No per-location fees, no credit packs, and no forced upgrade path just to run the product properly.

Pricing will rise over time as the product matures. Existing subscribers keep their rate.

Current flat-rate pricing
$99/month

Everything included. Clean economics as you grow.

  • Unlimited clients & locations
  • Full white-label (your domain, your brand)
  • Sales Intelligence with AI prospect reports
  • AI Visibility Testing (ChatGPT, Gemini, Perplexity)
  • Local Search Grid rank tracking
  • Unlimited Google Business Profile posts, with Autopilot (BYOK AI)
  • AI review responses (BYOK)
  • Unlimited email campaigns (free grey-label or your sender), SMS via BYOK
  • 67+ review sources
  • 12 embeddable widget types
  • Custom subscription plans for your clients
  • Stripe billing integration
  • Sales Agents Dashboard
  • 27 languages
  • Full API access
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14-day free trial. No credit card required. Cancel anytime.

See who EMR is built for →

What $99/month actually gets you

The point is not that the number is low. The point is that the base plan already contains a platform an agency can realistically sell, brand, and operate.

AI-powered prospect reports, competitor benchmarking, AI visibility testing, pipeline management, and territory assignment.

Local Search Grid

HighLevel SEO: $79/mo per sub-account

Unlimited geo-grid rank tracking with multi-keyword scans, recurring schedules, and white-label PDF exports.

Google Business Profile posts

Merchynt Paige: $99 per profile/mo

Unlimited updates, offers and events for every client location. Clients approve from an email link, no login. Autopilot drafts on your own AI key.

AI Review Responses

HighLevel Reviews AI: $0.01 per reply

Unlimited AI-powered review responses via BYOK. Use OpenAI directly, or Claude and Gemini through OpenRouter. Actual cost: pennies per review.

White-Label Everything

Grade.us premium white-label: $440/yr

Custom domain, full branding, agency dashboard, client portal. Your clients never see EmbedMyReviews.

Unlimited SMS & Email

HighLevel email: $0.675 per 1,000

Paid plans include optional free, unlimited grey-label email. Use your own provider for fully branded sending, or let clients connect Gmail or Outlook. SMS runs on your own provider account, at its rates.

WhatsApp Campaigns (coming soon)

HighLevel: $10/mo per sub-account

WhatsApp review requests through Meta are coming soon, pending approval. WhatsApp is not available in the platform yet.

Custom Subscription Plans

HighLevel SaaS Mode: $497/mo plan

Create unlimited pricing tiers for your clients with feature controls, credit limits, and Stripe billing integration.

Onboard your sales team with their own logins, territories, and automatic Stripe commission tracking.

Test if businesses appear in ChatGPT, Gemini, and Perplexity recommendations. It is a distinctive part of the product.

Competitor prices from each company's own site, as of October 2026.

Per-location pricing gets expensive fast

Per-location pricing turns growth into rising software overhead. EMR keeps the platform cost flat, which makes the model easier to price and easier to plan.

Platform10 Locations
EmbedMyReviews$99/mo
GoHighLevel$297-497/mo
ReviewShake$199/mo
GatherUpAgency quote
Grade.usAgency quote
BirdeyeBy quote
PodiumBy quote

Prices checked on each company's own site in October 2026. GatherUp and Grade.us quote agency plans separately from their public business rates. *HighLevel's $97 Starter plan allows 3 sub-accounts; larger agency portfolios need $297 (Unlimited) or $497 (Agency Pro, with SaaS Mode for client billing). Compare included usage as well as subscription fees.

$99

monthly platform fee at any location count

67%

lower subscription fee than HighLevel Unlimited

50%

lower base subscription than ReviewShake Agency

$0

per-location fees, ever

What is included in the base platform

Agencies usually end up paying more than the headline price elsewhere because key pieces sit behind higher tiers, add-ons, or usage markups. EMR keeps more of the working stack in the base platform.

FeatureEMR $99/moGHL $97-497
Purpose-built for reputationYes, 100%No (CRM-first, reviews is one module)
Locations includedUnlimitedUnlimited sub-accounts
Review sources67+52 review platforms
Email campaignsUnlimited: free grey-label or own senderLC Email: $0.675 per 1,000; own SMTP also supported
SMS campaignsUnlimited (BYOK)LC Phone: $0.00747 per US segment, plus carrier fees
WhatsApp campaignsComing soon via Meta$10/month per sub-account
AI review responsesUnlimited (BYOK, choose model)$0.01 per pay-per-use reply or included in paid AI bundles
Local Search GridIncluded (BYOK)Maps heatmaps in Premium Prospecting, $29/mo per sub-account
Google Business Profile postsIncluded (AI on your key)Yes (Social Planner)
Sales Intelligence reportsIncluded (BYOK)Prospecting reports; Premium $29/mo per sub-account
AI Visibility Testing (LLMs)IncludedNot listed on their site
White-label (desktop)Included @ $99White-label desktop web app offered
Custom client plans + billingIncludedSaaS Mode on Agency Pro ($497/mo)
BYOK (own API keys)Full control, zero markupBuilt-in services billed through HighLevel; own SMTP and Twilio supported
Platform for unlimited clients / locations$99/mo$297/mo Unlimited; $97 Starter supports three sub-accounts
ContractsMonth-to-monthMonthly or annual

Google Business Profile posts row read from HighLevel's and Birdeye's own help pages on 5 October 2026. Podium's own pages did not confirm a Google post scheduler, so it is marked not confirmed.

See how Google Business Profile posts work, or compare with Merchynt Paige.

"These guys seriously are the best. No joke the best white label I've seen. It is so cheap. I was paying 16x before I switched. I seriously can't say enough good things."

Tyler Sheppard via Google

"The best review platform there is! Very adaptable and the development is fast. I have tried different platforms and can compare."

Axel, CEO via Capterra

Read all success stories →

BYOK Economics

BYOK: Your keys, wholesale costs, zero markup

Instead of rebilling usage through the platform, EMR lets you connect your own providers and pay them directly. That gives agencies more control over delivery costs and removes a layer of markup.

SMS Campaigns

Connect your SMS provider and pay its rates directly. EMR adds no markup to that usage.

For 1,000 single-segment messages, budget 1,000 segments at the destination rate, plus any carrier, phone-number and registration charges. Longer messages can use more than one segment.

Your provider account determines the rate. The EMR subscription does not increase with message volume.

AI Review Responses

Choose the model that fits your service through OpenAI or OpenRouter. Pay the provider directly, with no EMR per-reply charge.

The bill depends on the model, prompt length, review text and generated reply. Check a sample of actual usage before budgeting a high-volume client.

Use the agency delivery-cost worksheet to include AI alongside your other costs.

Local Search Grid

DataForSEO Standard scan data at $0.0006 per active pin, per keyword:

100 scans · 37 pins · 1 keyword$2.22
100 scans · 91 pins · 1 keyword$5.46

Scan-data estimates exclude the $99 platform subscription and any Google Maps usage or tax. Provider minimum top-ups are account credit, not the cost of these scans. Calculate your scan budget.

Annual savings at 10 locations

Your EMR platform subscription totals $1,188 a year at 10 locations or 100. Compare each alternative's equivalent agency plan, included usage and commercial terms alongside that subscription cost.

PlatformAnnual CostYou Save
EmbedMyReviews$1,188/yrN/A
ReviewShake$2,388/yr$1,200 (50%)
GatherUpAgency quoteCompare a written quote
Grade.usAgency quoteCompare a written quote
BirdeyeBy quoteCompare a written quote
PodiumBy quoteCompare a written quote

Subscription totals use 12 monthly payments, not annual-prepayment offers. ReviewShake includes messaging allowances; EMR includes optional grey-label email, with SMS and own-provider usage separate. Get agency quotes from GatherUp, Grade.us, Birdeye and Podium before calculating savings. The Birdeye pricing guide covers what goes into a quote.

"The best white label reputation management platform out there! The support & community is unmatched, and you feel like a part of the ongoing development journey. Highly recommend!"
Archie

Archie

via Google

5.0 on G2
5.0 on Google
5.0 on Capterra

A note on pricing

This is early pricing, not permanent pricing.

$99/month is not the long-term price of the product. As the platform grows, pricing will move with it. Existing subscribers are grandfathered at their current rate.

What we can promise: if you subscribe now at $99/month, you keep that rate. When pricing changes later, existing subscribers stay on their existing plan price.

Start at $99/month

14-day free trial. No credit card required.

Pricing Questions

A platform cost that stays easy to live with.

$99/month. Unlimited clients. Unlimited locations. A full working platform.

No credit card required. Explore the platform for 14 days.