Pricing
Agency pricing. Flat rate.
$99/month for the platform. Unlimited clients, unlimited locations, and every core feature included. No per-location fees, no credit packs, and no forced upgrade path just to run the product properly.
Pricing will rise over time as the product matures. Existing subscribers keep their rate.
Everything included. Clean economics as you grow.
- Unlimited clients & locations
- Full white-label (your domain, your brand)
- Sales Intelligence with AI prospect reports
- AI Visibility Testing (ChatGPT, Gemini, Perplexity)
- Local Search Grid rank tracking
- Unlimited Google Business Profile posts, with Autopilot (BYOK AI)
- AI review responses (BYOK)
- Unlimited email campaigns (free grey-label or your sender), SMS via BYOK
- 67+ review sources
- 12 embeddable widget types
- Custom subscription plans for your clients
- Stripe billing integration
- Sales Agents Dashboard
- 27 languages
- Full API access
14-day free trial. No credit card required. Cancel anytime.
What $99/month actually gets you
The point is not that the number is low. The point is that the base plan already contains a platform an agency can realistically sell, brand, and operate.
AI-powered prospect reports, competitor benchmarking, AI visibility testing, pipeline management, and territory assignment.
Local Search Grid
HighLevel SEO: $79/mo per sub-accountUnlimited geo-grid rank tracking with multi-keyword scans, recurring schedules, and white-label PDF exports.
Google Business Profile posts
Merchynt Paige: $99 per profile/moUnlimited updates, offers and events for every client location. Clients approve from an email link, no login. Autopilot drafts on your own AI key.
AI Review Responses
HighLevel Reviews AI: $0.01 per replyUnlimited AI-powered review responses via BYOK. Use OpenAI directly, or Claude and Gemini through OpenRouter. Actual cost: pennies per review.
White-Label Everything
Grade.us premium white-label: $440/yrCustom domain, full branding, agency dashboard, client portal. Your clients never see EmbedMyReviews.
Unlimited SMS & Email
HighLevel email: $0.675 per 1,000Paid plans include optional free, unlimited grey-label email. Use your own provider for fully branded sending, or let clients connect Gmail or Outlook. SMS runs on your own provider account, at its rates.
WhatsApp Campaigns (coming soon)
HighLevel: $10/mo per sub-accountWhatsApp review requests through Meta are coming soon, pending approval. WhatsApp is not available in the platform yet.
Custom Subscription Plans
HighLevel SaaS Mode: $497/mo planCreate unlimited pricing tiers for your clients with feature controls, credit limits, and Stripe billing integration.
Onboard your sales team with their own logins, territories, and automatic Stripe commission tracking.
Test if businesses appear in ChatGPT, Gemini, and Perplexity recommendations. It is a distinctive part of the product.
Competitor prices from each company's own site, as of October 2026.
Per-location pricing gets expensive fast
Per-location pricing turns growth into rising software overhead. EMR keeps the platform cost flat, which makes the model easier to price and easier to plan.
| Platform | 10 Locations |
|---|---|
| EmbedMyReviews | $99/mo |
| GoHighLevel | $297-497/mo |
| ReviewShake | $199/mo |
| GatherUp | Agency quote |
| Grade.us | Agency quote |
| Birdeye | By quote |
| Podium | By quote |
Prices checked on each company's own site in October 2026. GatherUp and Grade.us quote agency plans separately from their public business rates. *HighLevel's $97 Starter plan allows 3 sub-accounts; larger agency portfolios need $297 (Unlimited) or $497 (Agency Pro, with SaaS Mode for client billing). Compare included usage as well as subscription fees.
monthly platform fee at any location count
lower subscription fee than HighLevel Unlimited
lower base subscription than ReviewShake Agency
per-location fees, ever
What is included in the base platform
Agencies usually end up paying more than the headline price elsewhere because key pieces sit behind higher tiers, add-ons, or usage markups. EMR keeps more of the working stack in the base platform.
| Feature | EMR $99/mo | GHL $97-497 |
|---|---|---|
| Purpose-built for reputation | Yes, 100% | No (CRM-first, reviews is one module) |
| Locations included | Unlimited | Unlimited sub-accounts |
| Review sources | 67+ | 52 review platforms |
| Email campaigns | Unlimited: free grey-label or own sender | LC Email: $0.675 per 1,000; own SMTP also supported |
| SMS campaigns | Unlimited (BYOK) | LC Phone: $0.00747 per US segment, plus carrier fees |
| WhatsApp campaigns | Coming soon via Meta | $10/month per sub-account |
| AI review responses | Unlimited (BYOK, choose model) | $0.01 per pay-per-use reply or included in paid AI bundles |
| Local Search Grid | Included (BYOK) | Maps heatmaps in Premium Prospecting, $29/mo per sub-account |
| Google Business Profile posts | Included (AI on your key) | Yes (Social Planner) |
| Sales Intelligence reports | Included (BYOK) | Prospecting reports; Premium $29/mo per sub-account |
| AI Visibility Testing (LLMs) | Included | Not listed on their site |
| White-label (desktop) | Included @ $99 | White-label desktop web app offered |
| Custom client plans + billing | Included | SaaS Mode on Agency Pro ($497/mo) |
| BYOK (own API keys) | Full control, zero markup | Built-in services billed through HighLevel; own SMTP and Twilio supported |
| Platform for unlimited clients / locations | $99/mo | $297/mo Unlimited; $97 Starter supports three sub-accounts |
| Contracts | Month-to-month | Monthly or annual |
Google Business Profile posts row read from HighLevel's and Birdeye's own help pages on 5 October 2026. Podium's own pages did not confirm a Google post scheduler, so it is marked not confirmed.
See how Google Business Profile posts work, or compare with Merchynt Paige.
"These guys seriously are the best. No joke the best white label I've seen. It is so cheap. I was paying 16x before I switched. I seriously can't say enough good things."
Tyler Sheppard via Google
"The best review platform there is! Very adaptable and the development is fast. I have tried different platforms and can compare."
Axel, CEO via Capterra
BYOK: Your keys, wholesale costs, zero markup
Instead of rebilling usage through the platform, EMR lets you connect your own providers and pay them directly. That gives agencies more control over delivery costs and removes a layer of markup.
SMS Campaigns
Connect your SMS provider and pay its rates directly. EMR adds no markup to that usage.
For 1,000 single-segment messages, budget 1,000 segments at the destination rate, plus any carrier, phone-number and registration charges. Longer messages can use more than one segment.
Your provider account determines the rate. The EMR subscription does not increase with message volume.
AI Review Responses
Choose the model that fits your service through OpenAI or OpenRouter. Pay the provider directly, with no EMR per-reply charge.
The bill depends on the model, prompt length, review text and generated reply. Check a sample of actual usage before budgeting a high-volume client.
Use the agency delivery-cost worksheet to include AI alongside your other costs.
Local Search Grid
DataForSEO Standard scan data at $0.0006 per active pin, per keyword:
Scan-data estimates exclude the $99 platform subscription and any Google Maps usage or tax. Provider minimum top-ups are account credit, not the cost of these scans. Calculate your scan budget.
Annual savings at 10 locations
Your EMR platform subscription totals $1,188 a year at 10 locations or 100. Compare each alternative's equivalent agency plan, included usage and commercial terms alongside that subscription cost.
| Platform | Annual Cost | You Save |
|---|---|---|
| EmbedMyReviews | $1,188/yr | N/A |
| ReviewShake | $2,388/yr | $1,200 (50%) |
| GatherUp | Agency quote | Compare a written quote |
| Grade.us | Agency quote | Compare a written quote |
| Birdeye | By quote | Compare a written quote |
| Podium | By quote | Compare a written quote |
Subscription totals use 12 monthly payments, not annual-prepayment offers. ReviewShake includes messaging allowances; EMR includes optional grey-label email, with SMS and own-provider usage separate. Get agency quotes from GatherUp, Grade.us, Birdeye and Podium before calculating savings. The Birdeye pricing guide covers what goes into a quote.
"The best white label reputation management platform out there! The support & community is unmatched, and you feel like a part of the ongoing development journey. Highly recommend!"
Archie
via Google
A note on pricing
This is early pricing, not permanent pricing.
$99/month is not the long-term price of the product. As the platform grows, pricing will move with it. Existing subscribers are grandfathered at their current rate.
What we can promise: if you subscribe now at $99/month, you keep that rate. When pricing changes later, existing subscribers stay on their existing plan price.
Start at $99/month14-day free trial. No credit card required.
Pricing Questions
A platform cost that stays easy to live with.
$99/month. Unlimited clients. Unlimited locations. A full working platform.
No credit card required. Explore the platform for 14 days.