AI online reputation software built for agencies
Eight AI capabilities woven into a single reputation management platform. Every feature runs on your own API keys at wholesale rates, fully white-labelled, and controllable per client plan.
Most platforms bolt AI onto a legacy product and charge a premium for it. EMR was designed with AI at the core from the start. You bring your own provider, choose your model, and pay fractions of a penny per action. No credit packs. No per-use surcharges. No vendor markup sitting between you and the AI.
AI is not an add-on here. It runs through every layer of the platform.
Respond to reviews automatically. Analyse sentiment across thousands of reviews in seconds.
Track whether businesses appear in ChatGPT, Gemini, and Perplexity.
Generate audit reports that close deals. Help customers write better reviews.
Connect Claude, Cursor, or ChatGPT directly to your review data.
All of it running on your own API keys with zero markup from us.
AI capabilities
Eight AI features. One platform. One price.
Every AI feature below is included in the $99/month plan. Connect your own AI provider once and the entire platform lights up.
AI Review Responses
Generate polished, on-brand replies to every review in seconds. The AI reads the review text, rating, and business context, then writes a response that sounds like the business owner wrote it. Three clicks from review to published reply, including direct posting back to Google.
- Agency-controlled prompt templates that apply to every customer
- Two-tier system: global prompts and organisation-level custom prompts
- Dynamic placeholders inject review data, business name, and language automatically
- Post replies directly back to Google Business Profile
- 27 languages supported with automatic language detection
- Gate AI access per subscription plan to drive client upgrades
How the prompt system works
Agency creates global prompts
Available to every customer automatically. Set a default that applies across the board.
Customers can create their own
Scoped to their business. Different tone for a dental clinic vs a car dealership.
Dynamic placeholders fill in the detail
Reviewer name, star rating, review text, business name, and language are injected automatically.
Auto Respond
Reviews from Google and Facebook answered automatically, around the clock. Set rules by star rating, platform, and scope. A 5-star review from a happy customer gets a warm thank-you. A 1-star complaint gets a careful, empathetic reply. All without anyone touching a keyboard.
- Rules by star rating range, platform (Google or Facebook), and scope
- AI-powered or static template-based replies
- Optional email approval workflow before responses go live
- Bulk respond to backlog of unanswered reviews with daily pacing
- Three-tier scoping: global, organisation, and location level
- Configurable delay up to 24 hours before posting
Three-tier scoping
Global (agency level)
Fallback rules that apply to every customer. Set it once and walk away.
Organisation level
Override globals for a specific business. Different tone, different prompts.
Location level
Most specific. A franchise with 50 locations can have 50 different rule sets.
Priority: Location beats Organisation beats Global.
AI Prompts
The prompt system is the control layer behind every AI response in the platform. Agencies create global prompt templates that apply across all customers. Customers can create their own organisation-level prompts to match their brand voice. Dynamic placeholders inject the review text, rating, business name, and language automatically so the output always fits the context.
- Global prompts created by agency, available to all customers by default
- Organisation prompts created by customers for their own brand voice
- Dynamic placeholders for reviewer name, rating, review text, business name, and language
- Gate custom prompt creation per plan to create upgrade incentive
- Used across AI Review Responses, Auto Respond, and private feedback replies
- Create new prompts inline without navigating away from the response modal
How agencies use prompts
A digital marketing agency creates a global prompt that produces professional, concise responses. That template applies to every customer by default.
A dental clinic customer wants warmer, more personal replies. They create their own organisation prompt with a friendlier tone and references to patient care.
A restaurant chain wants each location to mention specific dishes. The agency creates location-level prompts with menu references built in.
The agency controls which customers can create their own prompts through custom subscription plans. Starter plans use global prompts only. Premium plans unlock custom prompt creation.
Search AI
Search behaviour is changing. More people ask ChatGPT, Gemini, and Perplexity for recommendations instead of scrolling through Google results. Search AI tracks whether your clients' businesses appear in those AI-powered answers. If they do not, their competitors probably do, and that is a conversation worth having.
- Monitor visibility across ChatGPT, Gemini, and Perplexity from a single dashboard
- See which competitors appear in AI recommendations instead of your client
- Actionable recommendations for improving AI platform recognition
- Proactive alerts when visibility drops or competitors gain ground
- Include Search AI data in scheduled white-label PDF reports
- Runs through OpenRouter via BYOK for full cost control
Platforms monitored
ChatGPT
Does the business appear when someone asks for a recommendation?
Google Gemini
Is Google's own AI recommending them in conversational search?
Perplexity
Visible in the AI search engine growing fastest with professionals?
AI Insights
Raw reviews become real intelligence. AI Insights analyses customer feedback to surface sentiment patterns, recurring themes, and trends over time. Instead of reporting that a client has a 4.3 star average, you can tell them that complaints about wait times have increased 40% in the last quarter and recommend specific actions.
- Sentiment tracking across all review sources
- Theme analysis to identify recurring topics and whether they improve or slip
- Trend detection to spot shifts in customer experience over time
- Proactive alerts when sentiment changes or complaints increase
- Include AI Insights data in scheduled white-label PDF reports
- Supports OpenAI and OpenRouter via BYOK
What AI Insights surfaces
Sentiment tracking
What customers love and where complaints are building
Theme analysis
Recurring topics across reviews and whether they improve or slip
Proactive alerts
Get notified when sentiment shifts or complaints increase
AI Review Assistant
The blank review box is the biggest barrier to getting more reviews. AI Review Assistant solves that with a guided question flow. Customers answer a few short questions about their experience, and the AI generates a unique, authentic review they can copy and paste onto Google, Trustpilot, or any other review site. SEO keywords are woven in naturally.
- Guided Q&A flow removes the blank-page barrier for customers
- Every generated review is unique with built-in variation guardrails
- SEO keywords woven in naturally based on business context
- Tone, style, and length configurable per business
- Built directly into the feedback form designer
- Supports Claude, GPT-4o, GPT-4.1-mini, Mistral, and 200+ other models via OpenRouter
How it works
Customer answers questions
Short Q&A flow with customisable questions. AI-generated answer suggestions speed things up.
AI generates a unique review
Uses their answers as the foundation. Tone, style, and SEO keywords controlled by configuration.
Review, edit, and post
Customer reviews the draft, makes edits if needed, then copies it to Google, Trustpilot, or any review site.
Sales Intelligence
Find, qualify, and close new reputation management clients with AI-powered prospect reports. Search for any local business by keyword or category, generate a branded audit report in 30 seconds, and send it as a shareable link. The report includes a Trust Score, competitor benchmarking, AI visibility testing across ChatGPT, Gemini, and Perplexity, sentiment analysis, and prioritised recommendations.
- AI-powered Trust Score with platform-by-platform breakdown
- Competitor benchmarking against top 3 local competitors
- AI visibility testing across ChatGPT, Gemini, and Perplexity
- Machine learning opportunity scoring that improves over time
- Built-in pipeline management from discovery to close
- White-label reports in 27 languages with shareable links
What goes into every report
Trust Score
0-100 reputation health
Gap Analysis
What needs improving
Market Position
Rank vs competitors
AI Visibility
ChatGPT / Gemini / Perplexity
Sentiment
Praise and complaint patterns
Competitors
Side-by-side comparison
Action Items
Prioritised recommendations
Revenue Opp.
Dollar cost of inaction
AI Hub (MCP Server)
Plug Claude Desktop, Cursor, ChatGPT, or any Model Context Protocol (MCP) compatible AI client into your live review data. Ask natural-language questions like "summarise my clients' reviews from the last 30 days" or "which locations have the worst response rate" and get real answers from the live database. Thirteen built-in tools covering reviews, metrics, campaigns, private feedback, contact activity timelines, and more. Read-only by default, PII redacted by default, every call audit logged, and fully white-label under your own domain.
- Works with Claude Desktop, Claude Code, Cursor, VS Code Copilot, and ChatGPT custom connectors
- 13 built-in tools: list and inspect reviews, metrics, campaigns, contacts, private feedback, and more
- Read-only by default; write tools (draft responses, bulk tagging) require an explicit opt-in
- Write tools never auto-send; drafts route through the human approval queue
- PII (name, email, phone) redacted by default on contact and private feedback tools
- Per-call audit log with correlation IDs, viewable in the AI Hub dashboard
- MCP 2025-06-18 spec compliant with structuredContent response shape
- 120 calls/minute per token, 600/minute per workspace, with clean 429 back-off
- Fully white-label: your domain, your branded server name, no EMR attribution
claude_desktop_config.json
{
"mcpServers": {
"my-agency-reviews": {
"command": "npx",
"args": [
"-y",
"mcp-remote",
"https://app.your-domain.com/api/mcp",
"--header",
"Authorization: Bearer ..."
]
}
}
}BYOK pricing model
Your API keys. Wholesale rates. Zero markup.
Every AI feature in EmbedMyReviews runs through your own API keys. You pay providers directly at their published rates. We do not sit in the middle adding margin to every request.
Supported AI providers
- OpenAI for GPT-4o, GPT-4.1-mini, and other models
- OpenRouter for 200+ models including Claude, Gemini, Llama, and Mistral
- DataForSEO for Sales Intelligence prospect data
Typical costs per action
No credit packs. No per-use surcharges. No vendor markup. Connect your API key once and every AI feature in the platform activates. You pay the AI provider directly at their published rate. AI Hub tool calls carry no cost from us at all — your AI client (Claude, Cursor, ChatGPT) pays its own provider for the model usage.
Packaging for profit
How agencies package AI features into their service
AI features are gatable through custom subscription plans. That means agencies can create tiered packages where AI access drives upgrades.
Starter tier
Basic reviews
- Review monitoring and collection
- Review widgets and badges
- Basic reporting
- AI review responses
- AI Insights
- Search AI
Professional tier
AI-powered service
- Everything in Starter
- AI review responses (global prompts)
- Auto Respond for Google and Facebook
- AI Insights and sentiment analysis
- AI Review Assistant
- Search AI
Premium tier
Full AI suite
- Everything in Professional
- Custom AI prompt creation
- Search AI visibility monitoring
- Scheduled AI-enriched PDF reports
- Local Search Grid
- White-label everything
These tiers are examples. Agencies create their own plan structures with full control over which features are enabled, shown as upgrade prompts, or hidden entirely.
"The best white label reputation management platform out there! The support & community is unmatched, and you feel like a part of the ongoing development journey. Highly recommend!"
Archie
via Google
AI Features: Common Questions
AI-powered reputation management at a price that makes sense.
$99/month. Eight AI features. Your own API keys. Zero vendor markup. A platform agencies can actually sell, deliver, and retain with.
14-day free trial. No credit card required. Cancel anytime.