Email for review requests
Three ways to send review request emails — a free built-in service to get started, your own email provider for full control, or let your clients send from their own Gmail or Outlook for maximum deliverability. You choose what works for each client.
7+ supported providers. Personal email templates for primary inbox placement. Per-client provider assignment. Zero markup on BYOK costs.
Three ways to send review requests
Start with the free service, upgrade to your own provider when ready, or let your clients send from their own inbox. Mix and match across your client base.
Free email service
IncludedGet started immediately without connecting any provider. Unlimited emails at no extra cost.
Unlimited emails included
No provider setup needed
Works out of the box
Emails are sent from [email protected]. This cannot be changed on the free service. Your clients cannot use their own domain.
Your own provider
BYOKConnect your preferred email provider. Full control over sending domain, deliverability, and costs at wholesale rates.
Your domain, your sender identity
Wholesale rates, zero markup
Clients can use their own domain too
Supported: SendGrid, Brevo, Mailgun, Postmark, Amazon SES, SMTP. All except SMTP allow your clients to connect their own sending domain.
Client Gmail / Outlook
PersonalYour clients connect their own Gmail or Outlook account. Review requests come from their real inbox, which gives the highest trust and deliverability.
Emails from the client's real inbox
Best open rates and trust
No credits used — unlimited
Lands in primary inbox, not promotions. Set up takes minutes. Enable per client via Custom Plan Options.
Supported BYOK providers
Connect any of these providers at the agency level. Pay your provider directly at wholesale rates, and EMR adds zero markup.
SendGrid
High-volume transactional email with analytics.
Brevo
Combined SMS and email. Great EU rates.
Mailgun
Developer-focused with strong deliverability.
Postmark
Premium deliverability, fast inbox placement.
Amazon SES
Maximum cost efficiency at scale.
SMTP
Connect any SMTP server you prefer.
Gmail
Client sends from their own Gmail inbox.
Outlook
Client sends from their own Outlook inbox.
How your clients experience this
As the agency, you control which email options are available to each client through your custom plan settings.
You use the free service
Your clients' review requests go out from [email protected]. No setup needed. Works immediately. Good for getting started.
You connect your own provider
Review requests go out from your agency's domain. Clients can also connect their own domain from their dashboard if you enable it on their plan.
Clients use Gmail / Outlook
The client connects their own Gmail or Outlook in minutes. Emails come from their real inbox. Best trust and deliverability. No credits used.
Personal email template
EMR includes a Personal email template designed to land in primary inboxes, not promotions or spam folders. It looks like a real email from a real person because it is.
Works with SMTP, Gmail, and Outlook connections
No HTML marketing template, just plain text that feels genuine
Dramatically improves open rates and review conversion
Combined with Gmail/Outlook, this is the most effective review request method available
Per-client flexibility
Assign different email providers to different clients. A high-volume client uses SendGrid for throughput. A boutique client sends from their personal Gmail for authenticity.
Each client can also connect their own email provider directly from their dashboard if you enable it on their custom plan. No agency intervention needed.
You can even mix methods: some clients on the free service, some on your agency SendGrid, some on their own Gmail. Whatever works best for each account.
Related features
BYOK Overview
Bring your own keys for AI, SMS, email, WhatsApp, and rank tracking.
BYOK SMS
12+ SMS providers with zero markup on messaging costs.
Review Campaigns
Multi-channel review request campaigns via email, SMS, and WhatsApp.
White-Label
Branded emails are part of the complete white-label experience.
See whether EMR fits the way
your agency actually runs.
Try the real workflows, brand the platform, and decide with your own eyes whether it belongs in your stack.